Success Story: Optase Brand
The steps we took to gain a 220% increase in average monthly orders for Optase
LISTING OPTIMISATION (TITLE, IMAGES & BULLET-POINTS)
Amazon is an incredibly competitive marketplace, so it's crucial for your product listings to be fully optimised. This means enhancing both the front and back end with key search terms to boost discoverability and organic ranking, providing accurate information in line with Amazon's policies, and showcasing the product’s USPs, features, and benefits through engaging media and copy.
For the Optase brand we fully optimised each product listing. The example below shows one of thier product listings before and after optimisation.
Click arrows to see before and after optimisation
The tabs below detail the optimisation process we implemented for each key area of the listing, highlighted in green in image 2 of the slideshow.
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More product features & benefits added to encourage click through
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Key search terms added to boost product ranking and traffic, like 'eye spray,' which garners 1,800 searches per month
You can view the fully optimised listing on Amazon here
LISTING OPTIMISATION (PRODUCT DESCRIPTION)
Image 1. Optase Protect product description before
A+ content is one of the most powerful tools for brands on Amazon. Many brands are unaware of its potential to attract more customers and boost sales significantly.
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In image 1, the product description for Optase Protect before optimisation was just a couple of plain text sentences. Image 2 showcases the dramatic transformation with A+ content, highlighting the product's features and benefits, and further educating the customer on the solutions the product provides for bacterial imbalance. A comparison module has also been added to display other products in the Optase range for cross-selling—an effective technique to boost overall brand sales!
Having A+ content on a detail page has been shown to attract more customers and can help to increase sales by an average of 5.6%*
*Based on analysis conducted by Amazon
Image 2. Optase Protect product description after A+ content is implemented
FULL-FUNNEL ADVERTISING
47%
Increase in monthly sales for Optase Moist Heat Mask in 2023 through Sponsored Product Advertising
20%
The amount we contributed on top of the Sponsored Product ad budget for Optase
484%
The increase in traffic to the Optase store generated through our Sponsored Brand advertising campaign
75%
Increase in sales from the Optase storefront generated through our Sponsored Brand advertising campaign
Advertising on Amazon is a must for awareness, growth, defence and customer loyalty.
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Using our Amazon PPC expertise and aligning with our client's goals, we crafted a strategy that boosted monthly sales of the OPTASE Moist Heat Mask by 47% in 2023, all within budget.
REVIEW MANAGEMENT
Customer reviews are a significant driver of conversions on Amazon. The images above are from the Optase Protect listing. From its launch in June 2020 until January 2021, the product only received 9 ratings, resulting in a 4.1 rating. By boosting sales and utilising our review software, the number of ratings soared to 1,951, raising the overall rating to 4.3.
THE RESULTS
By acquiring full control over the Optase brand on Amazon and transforming its Amazon presence through listing optimisation and a comprehensive full-funnel advertising strategy, Neocore has driven a remarkable 220% average increase in monthly orders for Optase since the partnership began at the end of 2020.
FEEDBACK FROM THE CLIENT
It is great working with Neocore. Working together, the control we've gained and the results we have achieved on the Amazon platform have been everything we could have hoped for and more, the attention to detail they give us is exemplary.
Iain Morgan - National Account Manager - Scope Eyecare
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